1993 marked the beginning of a relationship with Seattle Gene promises will never quit.

It was a friend in L.A. who encouraged and almost forced Dexter to enter the music business fray. Rob Williams, (president of the Williams Media Design) kept pushing Gene to pursue his daydream of doing something in the urban entertainment arena from 1990, when they were hitting the Hollywood and Beverly Hills club & restaurant scene nightly, with day jobs in financial sales and marketing.

After many hours of conversation with Rob, Dexter chose Seattle as his base of operation, mostly because of the media attention Seattle was receiving at that time in the rock music world and with encouragement from an ex wife who is a Seattle native. "I knew there was more to that town than Nirvana and Pearl Jam . I wanted to dig further and find the missing link with urban music" says, Dexter.

The original plan was to open a management company. They called it Boomshaka. As Gene tells it, " we opened the business with two suitcases, a phone line in a tiny loft apartment in the International District, and started hitting the streets". Dexter found those first few years very difficult as he pitched MCs weekly with his offer to represent their careers and record deals. "I got looked at sideways for two years as groups came and went, squandering their god given talent in a limited regional setting with no infrastructure, at least in my opinion." To this day Gene doesn't know if it was his problem or the question of how new the Industry was in Seattle at that time, or simply the race card. Regardless, Dexter says those were lean years indeed.

In 1995 Dexter opened Lost And Found Recordings with Seattle artist, Silver Shadow D and two other partners, Kerry and Frank Wilcher. Together they released two records. Dexter had to learn every aspect of the record label game and found it was a huge commitment, but the beginning of his true calling. He soon met the legendary "Nasty" Nes Rodriguez, an extraordinary figure in the hip hop Industry. They became social acquaintances."I didn't know a thing about him", says Dexter, soon learning that in addition to Nes' work as a radio personality at KUBE 93.3 FM and the old KFOX (where he is credited with breaking the gangsta rap genre of music first, anywhere) , he was also co founder at Nasty Mix Records( former label of Sir Mix A Lot and Criminal Nation), host of KCMU's 90.3 Rap Attack (a trademark name Nes created) and owner/operator of a business called Crazy Pinoy Promotions.

In 1998 Nes was chosen as Rap Editor at HITS Magazine. He wasn't sure about the future of Crazy Pinoy Promotions and was in the middle of management issues and quality control at Crazy Pinoy. As Gene describes it "Nes told me with all the work I put in at Lost And Found maybe I was ready to get on a national platform that would do many things for me if I concentrated on this" and within that same conversation Dexter became co- partner.

In summer of 1998 Gene Dexter sent a message to the entire urban promotions industry that the new Crazy Pinoy Promotions was going to be like no other street promotions organization, anywhere. First, there was the building he bought in the heart of Seattle's historic Central District, a cottage house everyone in the urban market knew. "It was extremely important for us that the music industry knew right away I was not just some guy coming in and out of the rotation of the music scene without stability and backbone", Dexter says flatly. "I don't care how Bling the Industry is, if you don't own your corner, you're not ready". Soon after, the accounts started rolling in. The timing was perfect. Between the dot com start ups and increased urban music industry profit margins Crazy Pinoy soon was a "must have" within all urban departments at record labels and agencies.

CrazyPinoy.com was launched in 1999 and became the instrument used to introduce to the world the power of street level marketing. Gene Dexter is also credited with introducing methods of promotion previously unseen in the Northwest. It is also known how Dexter unleashed new words and descriptions that are freely used today in his markets: Tastemaker, Viral, Peer To Peer, Whisper Campaign, Connecting The Dots.

In 2004 Gene entered the next challenge of his life's work. He and his wife joined RE/MAX International as Seattle based Realtors. They immediately became award winning agents, serving clients and investors throughout western Washington State. Due to scheduling issues, the Dexters had to make the sad decision to relinquish Gene's stronghold in the record/film promotions markets he so dominated for years.

In late Fall 2007, Gene's business was added to the list of millions affected by a global downtown in the economy that began with the crash of real estate markets. Not to be outdone by forces beyond his control, Dexter began consulting with many of his closest associates and friends about the next turn. It was Daddy O from the world famous Stetsasonic who flew to Seattle for counseling and shared wisdom. What came out of it was The Gene Dexter Show.

Within six months of its launch www.GeneDexterShow.com has once again taken Gene Dexter to the national stage. Producer Nate "Diggity" Johnson represents all aspects of scheduling, appearances and accounts from the Seattle office. For national and Red Carpet live broadcast for major events, the team includes no other than Rob Williams and Ed Waterford of the Independent Video Show / Justin TV, offering premium content to 35 million registered users and counting.

The more things change, the more it stays the same.